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Case Study | Sports Endeavors
Sports Endeavors Modernizes with Cloud
About Sports Endeavors
Founded in 1984 in North Carolina, Sports Endeavors is a leading U.S. soccer commerce and team-sports company, combining direct-to-consumer e-commerce (soccer.com), team sales, and soccer community engagement at a global scale. Through its Passback® program, Sports Endeavors has redistributed more than one million pieces of soccer equipment, supporting its mission to make soccer more accessible by reducing equipment-related barriers for underserved youth and communities.
Challenges
A long-term Protera client, Sports Endeavors had their SAP ecosystem hosted in a private cloud. To meet IT initiatives to modernize their environment and take advantage of evolving native cloud capabilities, Sports Endeavors and Protera determined that migrating the SAP workloads to a public cloud hyperscaler was the best path forward, with AWS as the target platform.
"The growth and scalability of our business required a more flexible, innovative infrastructure," says Steve Swokowski, CIO of Sports Endeavors. "The time was right to migrate our enterprise workloads to AWS with Protera."
Protera Solution
Protera initiated the project by performing a Cloud Adoption Framework Assessment to establish a sound foundation for the SAP landscapes, including network and landing zone design. Upfront work also included discovery, architecture design, security and governance framework development, and detailed project planning.
With the migration plan fully developed, Protera executed a seamless migration of Sports Endeavors’ multi-tier SAP landscape from private cloud to AWS, executing multiple mock runs in a wave-based migration approach.
Post-migration, Protera continues to provide ongoing managed services including AWS cloud infrastructure management, database management, and SAP BASIS services. Sports Endeavors leverages Protera’s SAP expertise for ongoing enhancements and upgrades for the SAP ecosystem, including NetWeaver and Vertex upgrades.
Business Outcomes
Protera performed a non-disruptive migration of Sports Endeavors’ landscapes in 4 months, delivering an SAP environment on AWS that provides scalability, promotes growth, and improves resilience. Sports Endeavors gained enhanced SAP application performance that allows them to utilize modern DevOps and AI features within their environment. Protera also provides ongoing managed services to ensure the environment is secure, optimized, and continues to meet their business needs.
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Cost optimization: The migration to AWS eliminated the need to refresh hardware, removing the need for capital expenditures. AWS platform provides flexibility & scalability to meet Sports Endeavors’ business requirements.
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Modern cloud services: The migration to AWS allows Sports Endeavors to take advantage of AWS' broad portfolio of native services, such as AI/ML, analytics, and containers as well as enabling DevOps and infrastructure-as-code practices.
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Improved resilience & security: AWS continually enhances security controls and resilience features to protect Sports Endeavors’ critical SAP systems and improve business continuity.
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Ongoing support: Protera provides next-generation managed services including AWS infrastructure and SAP technical support, freeing Sports Endeavors IT to focus on strategic objectives, rather than day-to-operations.
For SAP on AWS, there's no better choice than Protera.
Learn more about our AWS migration and modernization services.


